Companies must have a concise and thoughtful plan to engage startups. It’s not enough to buy your team some company hoodies or put a ping-pong table in the break room.
According to the joint research report The State of Corporate/Startup Collaboration by Imaginitak and MassChallenge: “While 86 percent of large organizations view innovation as crucial to their future, most of their current attempts to work with startups to further that objective are early stage, underfunded and scattershot, such that 25 percent of corporations aren’t even sure how much they’re spending.” Established organizations and startups can clearly help each other, but collaboration between them has not always been fruitful. In an age of innovation, even large corporations must be entrepreneurial.
0 kommentar(er)
